Question: Should Your Brand Be Your Name?

Should you name a company after yourself?

Don’t Name a company after yourself, unless… They just aren’t memorable, imaginative names.

The Wynn Hotel in Vegas is also a great example of when it makes sense to use your own name.”Often your name will get forgotten in the mix of all the other company names if you simply use your personal name..

How do I name my small business?

10 Tips for Naming Your Startup or Small BusinessThink about what you want your business name to convey. … Brainstorm to identify name possibilities. … Keep the name short, simple, and easy to write and remember. … Avoid names that are too narrow or too literal. … Avoid decisions by a committee but do “test” your company name with others. … Avoid plain words.More items…

How do I create a catchy business name?

How to come up with a business nameUse acronyms.Create mash-ups.Get inspiration from mythology and literature.Use foreign words.Use your own name.Take a look at a map.Mix things up.Partner with another company.More items…

What is a good business name?

How to choose a name for your businessBe descriptive but not too general or vague. Don’t choose a name that is too vague or too meaningful. … Use related words in a creative way. … Keep it simple. … Don’t copy your competitors. … Avoid using your own name. … Choose a name that’s scalable. … Make sure you have a related domain.

Should your LLC be your name?

Like all LLCs, it must have a unique name, and you must file articles of organization to set one up. But because an LLC that uses your name might be confused with you personally, it’s especially important to always use the initials LLC after your company name. Get help forming your LLC with LegalZoom.

How do you brand your own name?

Building your own brand essentially boils down to seven steps:Research your target audience and your competitors.Pick your focus and personality.Choose your business name.Write your slogan.Choose the look of your brand (colors and font).Design your logo.Apply your branding across your business.

When should you choose a brand name?

Instead of choosing a name based on what you like, consider the following five criteria of good brand names: A good brand name should be easy. The brand should be easy to pronounce, easy to understand, and easy to spell. You want your name to engender trust and be shareable, not to create uncertainty or confusion.

Can my name be my business name?

If you’re operating as a sole proprietorship (meaning you are running your business but you haven’t filed with your local government as an LLC or Corporation), you are legally obligated to use your given name in your business name. This is because you pay both your personal and business taxes as an individual.

What makes a strong name?

A strong name is: 1. Differentiated. It should stand out from competitors’ names, as well as from other words in a sentence.

How do I choose a good brand name?

How to Choose a Great Brand NameUse the founder or inventor’s name (Hewlett-Packard)Describe what you do (Southwest Airlines)Describe an experience or image (Sprint)Take a word out of context (Apple)Make up a word (Google)

Which brand is famous in the world?

Apple. Apple is the largest company in the world, so it is only fitting that it also has the most recognisable brand. Consumers all over the planet own Apple products – from iPhones and iPads, to Apple Watches and iPods – which can help to explain the company’s brand recognition.

What are good company names?

Here are some examples of interesting company names and the backstories behind them.Google. The name started as a joke about the amount of information the search engine could search, or a googol of information. … Hotmail. … Volkswagen. … 4. Yahoo. … Asus. … Cisco. … Canon. … Coca-Cola.More items…•