What is media planning and strategy?
Media Planning refers to a series of decisions required in an effort to deliver the ad message to a large target audience in an effective manner at low cost.
Media planning involves setting certain media objectives and strategies to accomplish the pre-determine business or advertising objectives..
What are the steps in media planning?
A media plan sets out a systematic process that synchronizes all contributing elements in order to achieve this specific goal. The media plan is broken down into four stages; market analysis, establishment of media objectives, media strategy development and implementation, and evaluation and follow-up.
What makes a good media plan?
You should have a clear idea of your target market’s age, gender, income level, and media habits – where they consume media during the day – before you spend a single dollar on advertising. Some ad planners even create an ‘avatar,’ a composite ‘person’ who has all the traits of their target customer.
What does a media plan look like?
A media plan will include details such as specific media channels best for message delivery, the number of impressions, the cost per million clicks and creative development specifications.
How do you write a media strategy?
4 Things to Consider When Developing a Media StrategySet Measurable Goals and Objectives. This is the first and most important step that should be taken while developing a media strategy. … Identify and Research Your Target Audience. … Determine Your Media Budget. … Establish the Main & Key Messaging Points.
Why is media strategy important?
The goal of a media strategy is to build awareness of a brand as well as its goods or services with the intent of driving sales and creating brand loyalty. In today’s connected, global marketplace, having a media strategy that consists of traditional marketing methods is no longer enough.