What Does Press Release Mean?

What is the purpose of a press release?

The purpose of a press release is to get attention, make news, and generate publicity.

It’s cost effective marketing (free) and they can be used to create brand awareness..

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

How do you end a press release?

How to end the press release. Signal the end of the press release with the word “Ends” in bold. After “Ends”, write “For further information, please contact” and list your details or those of an appointed person. Do give a mobile number if you can, so that journalists can contact you easily.

What is a press release media announcement?

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. … Although using a press release can save a company time and money, it constrains the format and style of distributed media.

What is the most common story structure for a news release?

All press releases are structured in the same manner as a standard newspaper article. Information is presented in an inverted pyramid, descending in a logical order, from the most important to the least. It is an anti-climactic method of presenting the facts of a story and the most common approach to news reporting.

How do you identify a press release?

In communications, no piece of writing is more versatile than a press release….Here are the 6 essential parts most press releases possess:Headline. The headline, or title, of a press release tells readers what the release is about. … Summary. … Date and location. … Body. … Boilerplate. … End or Close.

What is another term for press release?

other words for press release announcement. bulletin. handout. news release. notice.

How do I write a press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

Where do you send press releases?

Send your release to your local media outlets.Daily newspaper in your community: Contact the City Editor or the editor in charge of the section that relates to your content.Weekly newspaper: Editor.Magazine: Editor or Managing Editor.More items…

What are three qualities of a good press release?

Qualities of a Good Press ReleaseStorylines. Great press releases start with great stories. … Information vs. promotion. … Exposure. The creation of a first-rate press release is only half the battle. … Professional finish. A press release isn’t a memo or an internal e-mail.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.Headline:Dateline:Introduction:Body:Boilerplate:Call To Action:Media Contact Details:

What is the difference between a news release and a press release?

The term “news release” carried with it a certain cachet, a level of importance, a tone of gravity. That was what serious public relations professionals called the news they issued. A press release, on the other hand, was typically what publicists (another loaded term) sent out.

How long is a press release?

Be concise. The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes.

Where would you position the most important information in a press release?

A press release has to start strong, and the most important element is the very first paragraph. If that first paragraph doesn’t do its job, your press release will not get even a cursory reading. Without a strong opening, your newsworthy communiqué will be ignored, discarded, deleted and consigned to oblivion.

What is a press release?

A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. It’s typically tied to a business or organization and provided to media through a variety of means.

What is press release give example?

The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public. The story attracted a lot of media attention in outlets like People, Today, and MSN.

What are the key elements of a press release?

That means a headline, date, the core elements of the story, contact details, photo captions with names (if using), and a piece of general text about your business, including website details. Don’t overwrite the release, but do make sure the reason why your news is ‘news’ is apparent.

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.

How do press releases work?

Reporters rely on press releases for stories. … Concisely written and targeted, press releases draw media attention to newsworthy events. Mainly used by public relations specialists, press releases are written to gain free publicity and contain enough information required to write a compelling news story.